Public Relations Guru Pillows

'Look, we just need to make a few simple decisions. For once, can we do it without an endless squabble over whether we should take the high road or fly under the radar?'

Mentoring (in politics)

"I was never famous, but then, I never had a publicist."

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

'How fast can you hype?'

"What's that? I asked for a teal lichen. That's a brown thread. Are you trying to upset me?"

Apart from your mother, who else thinks you're doing a good job as Chairman of the company?

"I'm off to the gym, where my private self and my public self converge."

Royal Mail boss to become ITV boss.

"National security adviser"

Create some buzz!

"Excellent, excellent. A fine blend of truths, half-truths, and blatant falsehoods."

"...And do you Sean Spicer take Kelly Anne Conway..." "The marriage of alternative facts"

'Fred, I want you to sanitize this, punch it up, dumb it down, leak it to the media and then be fully prepared to deny it!'

"Technically he's a zombie but we'll market him as a hybrid."

Public Relations: Reputations cleaned and repaired

Pity vs. Bragging and Public Relations

"We live in the golden age of fake news, alternative facts and spin control. Your resume is too truthful."

"Here comes a client I must speak to. Excuse me while I slip into some jargon."

Benedict & Associates: Communication Strategies, Lobbying. . .

A political promise is intended to be a golden egg...Which is kept in a pork barrel and after an election...Hatches into a dead duck before...it turns invisible so it can quietly vanish.

'Okay, okay, be patient!'

'He bowed lower for me than for you.'

Enterpe, Terpsichore, Calliope, and Bernie, their agent.

'This one is for keeping 'On Message' in the spin wars.'

'Remember, Henson; we're not here to hobnob - we're here to schmooze.'

'This rift between you and Dr. Voight has become a chasm.'

'Everyone distrusts spin. . . so let's go back to old-fashioned lying.'

GOP exaggerating scale of immigration, inflation and crime rates

"Twitter is back! Hurry, hurry, get yer free speech here!"

"Allow me to respond to your question with a question of my own that I can answer."

Target your message

Presentation skills.

'This merger will cut jobs 40%, reduce salaries 30% and increase the work hours 25%. Your job is to make this look like the best thing that ever happened to our employees.'