Pr Advisor Pillows

'As your P.R. advisor I suggest that you play on your status as an oppressed and misunderstood minority - but that if you don't want to be moved on you really should change your minority's name to anything that isn't 'travellers'.'

Sen. Krupt. I don't tell constituents that we're fueling inflation. I say we're protecting consumers and thanks to us they won't have to worry about buying any cheap stuff.

Hollywood Sign Developers

'How fast can you hype?'

"I'm off to the gym, where my private self and my public self converge."

"National security adviser"

"Based on the feedback from advisers whom I haven't beheaded, all of my ideas are great."

Library - Political Science section - 'What to do until the spin doctor comes'

Public Relations: Reputations cleaned and repaired

There's a crew here from 60 minutes and they're coming this way.

Target your customer.

First you're a law student, then you're a lawyer, then you're a judge, then you're a politician, then you're a criminal.

SAGE mentality

"I was going to have my people call his people, but I’m pretty sure his people have Caller I.D."

"I go that extra mile!"

Information...political rhetoric

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'Yes, it's a stupid speech, Senator, but you've got to court the stupid VOTE.'

"Commandments aren't really selling these days. However, we're willing to consider self-help tips or personal improvement ideas."

Rock and a Hard Place

'This merger will cut jobs 40%, reduce salaries 30% and increase the work hours 25%. Your job is to make this look like the best thing that ever happened to our employees.'

"What's important is that we learn from what we must never admit happened."

'Floppo' lottery rebranding

"You realize, of course, that I'll have to make a big show of having security escort you out."

"No, no, that’s in a bar, Mr. President — you can talk politics and religion here."

'That's the new guy. He writes our 'shuck-and-jive' press releases.'

"Rudy has asked me to apologize, on his behalf, for your being offended..."

"Your press kit said you were lots of fun."

'How fast can you hype?'

UBLIC RELATIONS IN CASE OF EMERGENCY BREAK GLASS

'Get me public relations!'

Advertising and PR Agency: 'I'm able to spin at 60 words per minute, hype at 50 words and distort at 45 words.'

"Our intelligence shows that everybody loves us."

'We're losing the mid-morning market. Let's put a hamburger in a glazed donut and call it brunch.'

'OK, who moved the photocopier?'