Pr Professional Pillows

'I like it. It's catchy and easy to remember.'

'We have good news and bad news. The good news is we've developed a credible spin for the bad news...'

'So, Bob, we've decided to do some rebranding!'

'Yes, it IS a powerful message....but we're selling dental floss.'

'When we talked about changing the firms image I was thinking more about a new letterhead.'

"We're interested in words, not deeds."

'Okay, so we went over the top with it, but our PR team said it would generate a lot of buzz.'

'We don't believe a word of this c.v... And we'd like to offer you a job.'

'I must admit that I've come a long way since I first heard the word speak!...'

'We wanted to show a much more caring and sharing, less profit driven side of the corporation...'

'The press is calling you overconfident. Stop using ‘Hail To The Chief' as your ringtone.'

"After all the trouble I've been in lately, I decided to hire a PR firm to repair my image."

Information...political rhetoric

'I'm concerned! I've been with the company for five years and never had the opportunity to leak anything to the press.'

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'What I need now is a good publicist...'

"I hear you've got quite a reputation with the girls around the office."

'Well, it is just my opinion, but it's backed by the best rumor and speculation the internet can provide.'

'It looks like your fifteen minutes of fame is about over.'

Corporate Responsibility - All front with nothing behind it.

'All your spin doctors have come down with vertigo.'

Media Darling.

Why have you decided to target the over fifties?

'Miss Stevens,get me R&D and PR, I think the competition has one up us!'

'And I've been able to save the taxpayers' money by getting my political spin from cheaper sources overseas.'

The first casualty of war is the truth

"Remember, Goodwin, it's a real jungle out there."

"A clarifying statement can be anything it wants to be."

"It's us, yes. Good PR, no."

"I think we have an opening for you in our department of spin."

"Better. . . but we've still some work to do."

'Good news, sir. I've hired a scapegoat.'

"It's the Miami 'Herald'. They saw you go in the front door yesterday, but they haven't seen you come out."

"Damn it, Turner, you were supposed to orchestrate public opinion."

"F*c****K."