Pr Person Pillows

"Your press kit said you were lots of fun."

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

'How fast can you hype?'

Apart from your mother, who else thinks you're doing a good job as Chairman of the company?

"National security adviser"

Royal Mail boss to become ITV boss.

Create some buzz!

"Excellent, excellent. A fine blend of truths, half-truths, and blatant falsehoods."

"...And do you Sean Spicer take Kelly Anne Conway..." "The marriage of alternative facts"

'Fred, I want you to sanitize this, punch it up, dumb it down, leak it to the media and then be fully prepared to deny it!'

"Technically he's a zombie but we'll market him as a hybrid."

Pity vs. Bragging and Public Relations

Public Relations: Reputations cleaned and repaired

Library - Political Science section - 'What to do until the spin doctor comes'

Target your customer.

A political promise is intended to be a golden egg...Which is kept in a pork barrel and after an election...Hatches into a dead duck before...it turns invisible so it can quietly vanish.

'Okay, okay, be patient!'

"We live in the golden age of fake news, alternative facts and spin control. Your resume is too truthful."

Benedict & Associates: Communication Strategies, Lobbying. . .

"Here comes a client I must speak to. Excuse me while I slip into some jargon."

"I was going to have my people call his people, but I’m pretty sure his people have Caller I.D."

Information...political rhetoric

"I go that extra mile!"

Enterpe, Terpsichore, Calliope, and Bernie, their agent.

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'This one is for keeping 'On Message' in the spin wars.'

'Remember, Henson; we're not here to hobnob - we're here to schmooze.'

'This rift between you and Dr. Voight has become a chasm.'

'Everyone distrusts spin. . . so let's go back to old-fashioned lying.'

GOP exaggerating scale of immigration, inflation and crime rates

Target your message

"Twitter is back! Hurry, hurry, get yer free speech here!"