Pr Advisor Prints

'As your P.R. advisor I suggest that you play on your status as an oppressed and misunderstood minority - but that if you don't want to be moved on you really should change your minority's name to anything that isn't 'travellers'.'

'How fast can you hype?'

"I'm off to the gym, where my private self and my public self converge."

"National security adviser"

"Based on the feedback from advisers whom I haven't beheaded, all of my ideas are great."

Library - Political Science section - 'What to do until the spin doctor comes'

Public Relations: Reputations cleaned and repaired

Target your customer.

"I was going to have my people call his people, but I’m pretty sure his people have Caller I.D."

SAGE mentality

First you're a law student, then you're a lawyer, then you're a judge, then you're a politician, then you're a criminal.

"I go that extra mile!"

Information...political rhetoric

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'Yes, it's a stupid speech, Senator, but you've got to court the stupid VOTE.'

Rock and a Hard Place

'This merger will cut jobs 40%, reduce salaries 30% and increase the work hours 25%. Your job is to make this look like the best thing that ever happened to our employees.'

"What's important is that we learn from what we must never admit happened."

"You realize, of course, that I'll have to make a big show of having security escort you out."

'Floppo' lottery rebranding

'That's the new guy. He writes our 'shuck-and-jive' press releases.'

UBLIC RELATIONS IN CASE OF EMERGENCY BREAK GLASS

"Your press kit said you were lots of fun."

"No, no, that’s in a bar, Mr. President — you can talk politics and religion here."

'How fast can you hype?'

"Rudy has asked me to apologize, on his behalf, for your being offended..."

'Get me public relations!'

"Our intelligence shows that everybody loves us."

Advertising and PR Agency: 'I'm able to spin at 60 words per minute, hype at 50 words and distort at 45 words.'

'We're losing the mid-morning market. Let's put a hamburger in a glazed donut and call it brunch.'

"I hear you've got quite a reputation with the girls around the office."

'OK, who moved the photocopier?'