Future Marketing Gurus Pillows

'After seeing about 20,000 commercials a year, I don't think I have any sales resistance at all.'

"Think outside the box but never forget who owns the box."

"We don't call them 'horns' anymore. They're interactive audio crash deterrent stimulators."

'Which sounds better: 'now with MORE XZ100' or 'now with LESS XZ100'?'

Target your customer.

'It's nothing that a few stem cells and 75 years of research can't fix.'

'Miss Raleigh. I'm studying megatrends. Bring me some megavitamins.'

'The client has asked that you please stop referring to the product as, 'Crappy Crap Crap.'

Bob thinks his new neighbor may be bad for business.

'Our most successful e-mail campaign was an offer to take customers off our e-mail list.'

"Sales are up 38% since the name change."

Your Leaders Putting Words Into More Words

Women's sportswear - Sale on paradigm shifts.

A close shave on the Titanic...

Your ad here!

"Maybe we'd do better if we called ourselves 'baristas'."

"Didn't you get the memo? The boss said he was bringing in some experts to help with the company's rebranding."

"Thanks to my cost-cutting policies, profits are up 59%."

"Okay, let me come at this question a different way: Does anybody here actually know how to sell anything?"

'I don't get it... Our business model was exactly the same.'

'I think scroll sounds better than 'continuous media,''

'We're really just a mom and pop store...if mom and pop had 600,000 employees.'

"I think you'd make a persuasive salesman."

'We can't afford advertising like this! That's one page for the drug and two just for the side effects!'

"In the marketplace of ideas, we may not have the best ideas, but we have the best marketing."

Media Darling.

"What do I click on after I say 'Amen'?"

The price or the biscuits?

"Remember, you're selling home appliances, so look more ... dishwashery."

Top model

'It has undergone a thorough research programme. I've shown it to my wife and her sister.'

'Welcome to Reputation Makeover! Tonight, my team and I will try to repair the tattered reputations of those appearing on other reality shows!'

"Our brand is about talking about our brand."