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"Rudy, we're going to have to cut expenses." "We already did that, boss." "I don't think you're clear on the concept, minion. It’s a way of life. Did you read one book and then never read again? Did you listen to one song and then never listen to music again? Did you kiss someone once and then never again? Cutting expenses isn’t something you do just once. A good businessman cuts expenses constantly, whether he needs to or not. You trim the fat. When you run out of fat, you trim the nerves a