
Institute (brain).
Express your fascination with the mind with our cognitive studies-inspired t-shirts. Designed for thinkers, students, and educators, these tees combine humor and intellect in a comfortable, stylish way.
Institute (brain).
In the future, human thought will enter an age of clarity and purity never before dreamed of.
"Well, either you're hopelessly optimistic or hopelessly short-sighted."
Super Strength, Impervious to Bullets And Explosions
"Wait—what did I come into this room to do?"
Clever visual metaphor used to personify the abstract concept of thought and memory.
"Have you been working out?"
"He doesn’t say much, but he thinks a lot."
"We had a brainstorm - I hope it's a brainchild."
"Most people forget they've had amnesia."
How Optimism Works
Caricature of Noam Chomsky
"… and a big shout-out to my hippocampus, without which I wouldn’t be standing here saying words."
"What are we watching? I don't know. Some show on short attention spans."
'Your problems are caused by all-or- nothing thinking. It's either that, or you don't have any problems.'
"I totally meant to do that."
'But how does it feel to misunderstand how you might think about not knowing what to believe?'
"I'm following up on the why did the chicken cross the road question. I'm researching why did the thought cross the mind."
An afterthought/An afrothought
Brain Exercise Video: "Okay, think...and stop...and think, and stop! Stay with me now! Think harder! Feel that burn!"
'You have to learn to face reality.', 'Can't I just sneak up on it?'
'Shhh! He's trying to retrieve a mental note.'
"I'm still very impressed by natural intelligence."
"Repeating yourself is a sign of old age."
'I wonder if they KNOW about each other?'
"I take it you agree that there can be no meaningful thought without the existence of language."
"They're infantilizing us!"
'Binge thinker'
Memory Clinic - Old What's His Name, Director.
Noam Chomsky
Male Brain, Female Brain. . . Your Brain.
"...and what are your earliest memories?"
"I've developed a chemical that causes short term memory loss."
"Actually, I do my best thinking when Mr. Genius here is sound asleep. How about you?"
"Today's special: Passwords"
Explore our collection of cognitive studies-themed mugs—great for anyone who loves a clever cup that sparks thinking and conversation.
Browse our collection of cognitive-themed pillows—perfect for adding a smart touch to your sofa or workspace.
Discover art prints inspired by cognitive science—ideal for decorating your study or office with fascinating designs and witty insights.