Branding Enthusiast Pillows

At the printers - "Business is booming I need 6 more business cards, ASAP."

"Now, that's product placement!"

'Yes, it IS a powerful message....but we're selling dental floss.'

'Yes, I strongly believe in the concept of corporate identity. Why do you ask'?

"Note to team: set your sights higher when formulating the mission statement."

Proctor & Gamble acquires Gillette.

"The company believes in personal branding."

"I believe in consistent branding."

Creative Theft

"We've been so consolidated the last few years our logo is a mishmash of a bit of everything."

'They've rebranded the reference library.'

STRIP *Shelf Life * The right black?

"What we are looking for is some exciting advertising about our product."

"I'm delighted our manager wants to hold on to us...but this branding idea is taking it too far!"

'Your new robe is nice, but I don't like the little alligator.'

"I don't know. It doesn't do anything for my little general - does it do anything for your little general?"

Former Bank Names.

"I'm just not sure that the market is ready for 'fun sized' Coffins."

"I'm going to name my new electronics brand 'New'."

"Of COURSE it's a completely new product...We've changed the shade of black in the font!"

"It's our new brand strategy."

"How do we improve our image with customers?"

'Our company prospectus.'

Car Racing.

"I'm in advertising. . ."

"Omelets?! Are you crazy? Pete's Pancake Palace didn't get where it is today by diluting its brand!"

'I've started marketing my shop like a certain computer company ...'

'I'd add 'UK' to your name and do it in big red letters...that'll be £15,000.'

"We've decided on refreshing the brand. . .what do you think of . . .?"

The image consultant recommended a change of name

We're polishing our brand.

'This is just phase one of a whole raft of measures we're rolling out to rebrand Hamelin.'

"What we need are some fresh, new cliches."

Well, Look Who's Hungry Again

"I'd add 'UK' to your name and do it in big red letters....that'll be £15,000."