
The focus group hated it. So he showed it to an out-of-focus group.
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The focus group hated it. So he showed it to an out-of-focus group.
Though he created more than 300 products from peanuts, George Washington Carver was unable to change even one of them back into a peanut.
ACME INDUSTRIES NEW PRODUCTS DIVISION, 'The best part is, it can repossess itself!'
Bright idea
'We manufacture micro computing circuits. We're looking to hire someone who can anticipate the next small thing.'
"What if, instead of the safe being filled with rawhide, it's filled with catnip and mice!" "No one will buy it." "Drugs and rodents? Who's our demographic?" "The Simpsons already did that."
'Which sounds better: 'now with MORE XZ100' or 'now with LESS XZ100'?'
"This new chair has the smoothest 360 swivel action on the market!"
GPC needs to make its new formula foolproof.
The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof
"That new drug causes flatulence."
'Does it bother anyone else that our entire business is based on one questionable product?'
Superbug Research Go For It / Got it
"Quick! The ideas are hatching!"
"I need a simple fix. No one asked you to reinvent the wheel."
'We need a product line that will stimulate our profit line.'
Man at work sees in lounge refrigerator, 'Creative Juices'
Now if we can just figure out how to use this to power that.
"I know R&D feels that the product warrants at least two 'really'."
"What these product ideas lack is a little bite."
"Are we overthinking this?"
Food manufacturing industry in a soup.
"Not bad, but it has a sort of plastic aftertaste."
'I know what we need to turn this around, a mindless product that will make money fly out of peoples pocketbooks!'
'So, picture a family entering church in their Sunday finest, They sit down and suddenly,,,'
"All that's left is inventing something insanely popular!"
"I'm a pragmatist, Leon. Before I put a new product on the market, I ask myself, 'Will it sell?' "
'Now, for the hyperactive, we've come up with a lethargy drink.'
"Look the competition has a big, stupid product. We need a big, stupid product of our own, and we need it now!"
'It has everything... I love it!'
"What burns my bottom about www.dazoosucks.com is that we capitalized them."
"Well, we've finally miniaturized this device as much as is practical. Time to make it big again."
'We made something greater than sliced bread, we built a better mousetrap...are we resting on our laurels?'
Sales Research shows it's too big for them to carry home, sir.
"36% of our focus group suffered from the side effects, while 14% enjoyed them."
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