Niche Reader Pillows

'Yes, the sales figures are disappointing, but 'Carrion Connoisseur Guide' is hardly aimes at a mainstream audience...'

Ant story: 'and so they worked all day and they worked all night and then they worked some more, the end.'

There's a Facebook group for everyone... "Even Toilet Paper Mummies!"

James Joyce.

Mad Hatter's tea party.

"Speed reader...?"

"I'm sorry-you tapped into something no one cares about."

Book

Best sellers/Worst Sellers.

'I represent the Lilliput High School basketball team.'

"The butler did it!"

'Niche apres tenure. Niche before and you're toast.'

Niche Marketing

The 1 Minute Scape Goat.

'A most powerful, moving and scary book - botanists will love it!'

"We no longer shelve gay fiction separately. It's been assimilated."

Mobile library.

"Okay, so I've outgrown my niche in Organizational Behavior. I'll re-niche."

'I wish you didn't have to bring your work home with you.'

"I don't know about you, but I couldn't wait to get back to our book club."

"I can't put it down."

Barry Manilow explores new directions and finally connects with his target audience

The girl with the Edinburgh tattoo.

More Bad News for Network TV: The Insect Channel

The Dawn of a Niche Market

'Here is a composite of our target consumer.'

"I'm beginning to think this niche networking isn't getting us anywhere."

An unpopular woman in a bakery shop.

Lorem Ipsum

silence please