Brand Manager Pillows

'Hey! We've never tried a 'pity' strategy before...'

'So, Bob, we've decided to do some rebranding!'

"What's important is that we learn from what we must never admit happened."

'It's a rare generic defect. To put it bluntly, you have no brand loyalty.'

'Yes, it IS a powerful message....but we're selling dental floss.'

"It's very nice, Sir... But is it consistent with the voice of our brand?"

"This one."

'Yes, I strongly believe in the concept of corporate identity. Why do you ask'?

"You'll fins some mints on the pillow, polishing our brand."

'I've got an idea. Why don't we just tack on the word 'natural' to our pesticide sprays?'

Even the sky has its price.

'We're rebranding to make it harder to sue us.'

"Until we get reaction to the campaign, I want you to pretend it's your idea."

'We have what might be a very good idea...'

"We're going to spend £5M to put over the message that our product is so good it sells itself!"

"Wayne's in advertising".

'What kind of residuals did you get on the endorsement deal?'

'We have a P-O-P display for our new perfume. Can we move the beef jerky down a smidge?'

'We need to target the rich and stupid.'

'Perhaps it's time we re-branded.'

"What we are looking for is some exciting advertising about our product."

"Before we decide that TV is dead, can someone tell what digital marketing is?"

'With 5% spent on talent, 5% on production, and 90% on marketing...I smell WINNER!'

Direct Marketing...

'Advertising Agency' 'Out of focus group'

Cartoon product placement.

Mountain Tops Incorporated

"Which swoosh best describes our corporate philosophy?"

Chemoco International

"I know: what if we take that old 'got milk' slogan, but instead of using the word 'milk,' we'll insert the name of our own product."

'We've just got the results back on our brand recognition since the merger, the good news is it's way up!'

'I've never read such stupid twaddle in all my life, I like it'

XYZ Inc, putting a folksy, human face on unfettered corporate greed for over 50 years.

'But you know I don't have brand loyalty for anyone but you!'

'Why, yes, we could use a Youth Market consultant.'