Advertiser Prints

When Focus Group Researchers Go Head to Head

'Look, half the work is done! All you need to do is fill in the top part so we can legally say the bottom part.'

"Your body language says you've lost interest."

"Love it! 'People of smoke' instead of 'Smokers.' "

'We have to develop a new way to build our customer base. Antispam software has put a dent in our marketing strategy.'

'Our customers just aren't getting the message, folks. We need to communicate LOUDER!'

'Unethical advertising uses falsehoods to deceive the public. Ethical advertising uses the truth to deceive the public.'

"Advertise! Advertise! That's always been your answer for everything."

"The key to success is knowing what people want. Too bad it isn't knowing what people don't want."

"It's not really cat. That's just a marketing gimmick."

'I dunno. Maybe we need a new slogan.'

"I know it's misspelled, but market research shows that cute sells."

'I thought you did fine, but I'm afraid you didn't test well with the focus group.'

"Before we begin tonight's dream, a word from our sponsor..."

'As you can see, I've been targeted by advertisers.'

Before we begin tonight's dream, a word from our sponsor...

Man who looks on bright side sells sunglasses.

"Oh, just give me a pack of whatever the guys in marketing are targeting for jerks like me."

'We spend billions annually on styling changes and preposterous advertising, and you've got nerve to care only about fuel economy and reliability?!'

'Great ad! Just add 'Hurry while supplies last'.'

"It`s a sign of things to come."

Actually, Mama was her third word. Buy Now were her first two.

Advertising Agent to cowboy: 'So you're a branding expert?'

You're being sued for false advertising.

Sidewalk sign holder holding sign that says 'Save 100%! (don't buy it).

Focus Group Failures

'Well, they're just like your mom's cookies if your mom is a 35 ton, multi-unit dough extruder.'

"I believe in consistent branding."

"My new marketing strategy is to sell stuff to you two."

"Before we have our Maths lesson, a word from our sponsor"

Creative department

'Wait, I've got it! This ad is going to actually say something! Now, what will it say?'

"About our shareholders of course."

'We haven't had a client in weeks - maybe we should make a promotional video.'

"Grandpa, before selfies and social media, how did people self-promote?"