Advertiser Pillows

When Focus Group Researchers Go Head to Head

'Look, half the work is done! All you need to do is fill in the top part so we can legally say the bottom part.'

"Your body language says you've lost interest."

'We have to develop a new way to build our customer base. Antispam software has put a dent in our marketing strategy.'

"Love it! 'People of smoke' instead of 'Smokers.' "

'Our customers just aren't getting the message, folks. We need to communicate LOUDER!'

'Unethical advertising uses falsehoods to deceive the public. Ethical advertising uses the truth to deceive the public.'

"Advertise! Advertise! That's always been your answer for everything."

"The key to success is knowing what people want. Too bad it isn't knowing what people don't want."

"It's not really cat. That's just a marketing gimmick."

'I thought you did fine, but I'm afraid you didn't test well with the focus group.'

"Before we begin tonight's dream, a word from our sponsor..."

'As you can see, I've been targeted by advertisers.'

'I dunno. Maybe we need a new slogan.'

"I know it's misspelled, but market research shows that cute sells."

Before we begin tonight's dream, a word from our sponsor...

'Great ad! Just add 'Hurry while supplies last'.'

"Oh, just give me a pack of whatever the guys in marketing are targeting for jerks like me."

Man who looks on bright side sells sunglasses.

Even the sky has its price.

'We spend billions annually on styling changes and preposterous advertising, and you've got nerve to care only about fuel economy and reliability?!'

Advertising Agent to cowboy: 'So you're a branding expert?'

Actually, Mama was her third word. Buy Now were her first two.

"It`s a sign of things to come."

Sidewalk sign holder holding sign that says 'Save 100%! (don't buy it).

Focus Group Failures

You're being sued for false advertising.

'Well, they're just like your mom's cookies if your mom is a 35 ton, multi-unit dough extruder.'

"Before we have our Maths lesson, a word from our sponsor"

"About our shareholders of course."

"My new marketing strategy is to sell stuff to you two."

'We haven't had a client in weeks - maybe we should make a promotional video.'

'Wait, I've got it! This ad is going to actually say something! Now, what will it say?'

Creative department

"I believe in consistent branding."