Rebranding Pillows

"I think you should change the company name, Mr Swill"

Lilt

"Things have really been looking up since we changed our name."

"Wow, business has really picked up!"

'I wouldn't say this wine's name is long, but it's continued on the bottle next to it.'

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"

"Maybe now, we could look at customer care'?"

'We want everyone to remember our name.'

Create some buzz!

'Let me see your portfolio of stolen ideas.'

'Which sounds better: 'now with MORE XZ100' or 'now with LESS XZ100'?'

US v.s. Tech Giants

'We've re-branded.'

'He's written some great slogans and some great labels, but he's never written a great coupon.'

'Have you no common scents?!'

"It lost a little something in translation."

The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof

"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."

'We have what might be a very good idea...'

"When we changed the company name, the stocks went through the roof!"

Bob thinks his new neighbor may be bad for business.

"Earth – Love the brand, hate the owners."

"That's our new church mascot."

Creative entrepreneur at work

'We have a P-O-P display for our new perfume. Can we move the beef jerky down a smidge?'

'Look, Carl, the glory days are over. You might want to slip into something a little more comfortable.'

'Floppo' lottery rebranding

Mountain Tops Incorporated

Final words on gravestones.

Advertising on the internet.

'The kids want a new motto: instead of 'slow but sure' they've come up with 'fast and funky'.'

Man with dollar sign on his t-shirt.

Your ad here!

Gerald Ratner's return