Rebranding Pillows

"I think you should change the company name, Mr Swill"

Lilt

"Things have really been looking up since we changed our name."

"Wow, business has really picked up!"

'I wouldn't say this wine's name is long, but it's continued on the bottle next to it.'

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"

"Maybe now, we could look at customer care'?"

'We want everyone to remember our name.'

'As our new company logo, I'm not quite sure it's sending out the right message.'

Create some buzz!

'Let me see your portfolio of stolen ideas.'

'Which sounds better: 'now with MORE XZ100' or 'now with LESS XZ100'?'

US v.s. Tech Giants

'We've re-branded.'

'He's written some great slogans and some great labels, but he's never written a great coupon.'

'Have you no common scents?!'

"It lost a little something in translation."

The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof

"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."

'We have what might be a very good idea...'

"When we changed the company name, the stocks went through the roof!"

'It's perfect, but can we see it in white?'

Bob thinks his new neighbor may be bad for business.

"Earth – Love the brand, hate the owners."

"That's our new church mascot."

Standard Life Aberdeen Rebrand

Creative entrepreneur at work

'We have a P-O-P display for our new perfume. Can we move the beef jerky down a smidge?'

Mountain Tops Incorporated

'Floppo' lottery rebranding

'Look, Carl, the glory days are over. You might want to slip into something a little more comfortable.'

'I put that the pilgrims ate Butterball Turkey, Stove Top Stuffing, and Mrs. Smith's Pie. Think she'll give extra credit for brand names?'

Final words on gravestones.

Gerald Ratner's return