Branding Pillows

"I just think it sends the wrong message."

Non-Uniform Day Today.

At the printers - "Business is booming I need 6 more business cards, ASAP."

'I'm giving you 10,000 free golf balls with my company's logo on them. Since you'll lose every one of them, it'll be good advertising.'

'I'm torn between brand loyalty & changing trends in the consumer experience.'

"I'm afraid pretty much every esoteric company name is taken so we're left with 'Mugwump', 'Grungydink' or 'Buh'."

'Yes, it IS a powerful message....but we're selling dental floss.'

Creative entrepreneur at work

"'Killer Whale' is terrible branding. From now on, people will call you 'Happy Silly Fun Fish.'"

"Well, sure, it LOOKS like a straightforward plea to buy our product...but for safety we better run it by the legal department

Advertising Agency - "...Fooling some of the people all of the time is damn hard work."

'Yes, I strongly believe in the concept of corporate identity. Why do you ask'?

"Note to team: set your sights higher when formulating the mission statement."

"You'll fins some mints on the pillow, polishing our brand."

Creating a powerful personal brand for social networking success.

Advertising Agency - "What we need is a catchy slogan, something to hide the facts."

'I've got an idea. Why don't we just tack on the word 'natural' to our pesticide sprays?'

"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."

"Enhanced branding metrics drive robust solutions for scalable monetization of jargon."

'We're rebranding to make it harder to sue us.'

Brand names.

"The company believes in personal branding."

'I guess it's true that it's all about re-branding in this economy...'

"It's 1ime we paid attention to effective branding."

'Hey partner, you're building your brand with stolen content.'

'We've re-branded.'

'My fan focus groups indicate that I should show more of my legs.'

"I believe in consistent branding."

'In retrospect naming the business after me probably wasn't a good idea,'

'On a positive note, the massive recalls do increase brand identification.'

'We have what might be a very good idea...'

Turning 'Raw Hype' Into 'Pure Hype'

"...This is the only way I can get though college!"

'Tell Marketing the feedback on new logo and brand name is all positive.'

'We have a P-O-P display for our new perfume. Can we move the beef jerky down a smidge?'