Promotional Expert Pillows

"Our problem is we upgraded everything in the new version except the hype."

'How fast can you hype?'

Squeezing the Free Press.

He was destined for greatness. Whatever that meant.

'How many times have I told to seize the day before it seizes you?'

'Tomorrow's special is fish, so wear the flounder suit.'

'Underestimate him at your own risk. When he first came here, everybody laughed and said he didn't have a snowball's chance. Now he's our regional supervisor. Go figure!'

"What's important is that we learn from what we must never admit happened."

Final words on gravestones.

Your Leaders Putting Words Into More Words

"I think he said he wants to buy 'just the one'. You'd better fetch the manager"

'OK, who moved the photocopier?'

"I must say Jeff, there's something about your personal brand that I find refreshing."

"Excellent Simons, I admire a 'yes' man who's not afraid to say 'yes'."

'He's a media consultant. He came with the multimedia software package.'

"Any ideas on how to convince the public that we're cute?"

"You're darned RIGHT it's a serious problem! Sales people, like goldfish, grow to fit their tanks! He's got to be transferred to a bigger territory, PRONTO!"

The Acme Agency: Dedicated to life, liberty and the pursuit of media exposure.

"Good evening. In today's top story, my book has jumped to Number Three on the best-seller list."

"I think I know what your problem is. Not enough PR."

"First, we tell everybody that you're in rehab. I'll take it from there."

'Welcome to Reputation Makeover! Tonight, my team and I will try to repair the tattered reputations of those appearing on other reality shows!'

"I've decided to redefine as a GREAT artist."

"Look at me, everyone! I'm amazing!"

"Our brand is about talking about our brand."

'I've been made junior partner.'

"You'll get an office, a pay increase and a set of bad nicknames from your colleagues."

'The incorporation of the name of Cit-Bolon-Turn the God of Healing into your logo will resonate with everyone who has even the faintest knowledge of Mayan religious nomenclature!'

"We couldn't give you a bigger office, so we shrunk everything down to make it appear bigger."

"The firm is always appointed above competence levels, you topped out at paperclip."

"'Killer Whale' is terrible branding. From now on, people will call you 'Happy Silly Fun Fish.'"

Creating a powerful personal brand for social networking success.

"After all the trouble I've been in lately, I decided to hire a PR firm to repair my image."

"I'd add 'UK' to your name and do it in big red letters....that'll be £15,000."

The Copywriter's Dilemma