Pr Strategist Gifts

'This will make the consumers think differently about our bacteria problem,'

Public Relations 101: Today's Lecture: 'Weapons of mass deception.'

"I always try to do a little pro bono work...it can be great PR!"

It's All Uphill from Here

'Hello Max...I'd wanna sell you a Tory!' (Newspaper reads: Clifford 'I'm not out to bring down the Tories.')

These remarks are completely off the record

'Good news, sir. I've hired a scapegoat.'

'The candidate doesn't like how he's being packaged!'

'It's my job to teach you to grin like ike, and damnit, you will grin like ike!'

'How fast can you hype?'

'So how much bad news did you manage to bury?'

'Before we begin, management has asked me to announce that it is the policy to discourage all staff members from speaking to the media.'

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

The Future: "Sorry, but I have to show you an ad now."

Hollywood Sign Developers

'How fast can you hype?'

Apart from your mother, who else thinks you're doing a good job as Chairman of the company?

Royal Mail boss to become ITV boss.

News and Magazines. Celebrity gossip. Sports scandals. Political bickering. We're out of the "information age" and well into the "too much information age"!

"National security adviser"

Create some buzz!

"Excellent, excellent. A fine blend of truths, half-truths, and blatant falsehoods."

"...And do you Sean Spicer take Kelly Anne Conway..." "The marriage of alternative facts"

BBC - Crisis Management, Damage Control and Liability Supervision.

'Fred, I want you to sanitize this, punch it up, dumb it down, leak it to the media and then be fully prepared to deny it!'

"Technically he's a zombie but we'll market him as a hybrid."

Public Relations: Reputations cleaned and repaired

Pity vs. Bragging and Public Relations

"It's a new target to target a time to reduce targets so that we'll be less target driven!"

There's a crew here from 60 minutes and they're coming this way.

Library - Political Science section - 'What to do until the spin doctor comes'

Target your customer.

"Here comes a client I must speak to. Excuse me while I slip into some jargon."

A political promise is intended to be a golden egg...Which is kept in a pork barrel and after an election...Hatches into a dead duck before...it turns invisible so it can quietly vanish.

Benedict & Associates: Communication Strategies, Lobbying. . .