
Cutting corners can cost money.
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Cutting corners can cost money.
"Wait, those weren't lies. That was spin!"
'Why don't we do what we always do when sales lag, write 'New and improved' on the box...'
MJX Corporation: Committed to Excellence and Whatnot.
"'Killer Whale' is terrible branding. From now on, people will call you 'Happy Silly Fun Fish.'"
"I have complete confidence that the company will overcome its debt load."
"Obviously, because he had the best P.R. people he was the most famous reindeer of all."
'What this business really needs now is some credibility...so let's start with 1,000 social media followers, how much will that set us back??'
"Sorry I'm late, I was up all night canceling celebrities."
Desk plaque reads: Plunder globally, media-manage locally.
Target your customer.
"I go that extra mile!"
'Dr Carlson will be operating on you, and should anything go wrong we have his team, Stephenson from media management, Wilson from press liaison, Johnson from legal...'
'We're losing the mid-morning market. Let's put a hamburger in a glazed donut and call it brunch.'
'Sorensen will put a positive spin on it, Nissen will issue a denial and Sims will flat out lie about it.'
'We have to convince the media that we aren't corrupt!'
'When we talked about radical change, I expected more than a new font on company letterhead.'
'We've decided that it would be wise, from a public relations angle, to dissolve the corporation and form a cult.'
"Is there a spin doctor in the house?"
"You realize, of course, that I'll have to make a big show of having security escort you out."
'Perhaps it's time we re-branded.'
Focus Group: "Better or worse? How about now? Better or worse?"
'In our press release, stress that our strategic focus will be on solving society's problems. This is code for making a bundle of money.'
'Floppo' lottery rebranding
My memoirs - 'I've character assassinated the target.'
Bear wakes up from winter sleep.
Spin doctors.
'When you do the article, is there any way that you can squeeze the factory into the picture?'
VOTE, 'I'll never lie to you, but I'll use a lot of euphemisms!'
"No name? No design? No Colour?" "...And no tobacco...just pure image!"
'This is a basic business decision - first we downsize the forest, then reorganize the trees as redwood furniture'
'Your North Pole is wobbling - you should see a spin doctor.'
'Remember, a breakthrough is not a breakthrough unless you have some good P.R. for it.'
"Miss Wimbush, get me my PR man!"
'To avoid repetition, in our next release... change some of the mumbo-jumbo... to jumbo-mumbo...'
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