Pr Mastermind T-Shirts

'If there are no other ideas, then it's agreed we blame the media.'

"...Leave the new improved and miracle breakthrough stuff to our advertising dept."

In the Political Science section of the library a man is reading a book entitled: 'What to do until the spin doctor comes.'

The Businessmen Have to Make Decisions from Many Options

"That's Paul, he's our head of partnerships..."

"My hackers just collapsed your country's economy."

There's a crew here from 60 minutes and they're coming this way.

MEDICAL SCHOOL, 'I didn't know you COULD specialize in insurance.'

Library - Political Science section - 'What to do until the spin doctor comes'

'I was in a camouflage unit, so this one is for Hide and Seek.'

Target your customer.

"I hope I get rock and you get scissors, or I get scissors and you get paper, or I get paper and you get rock."

"I was going to have my people call his people, but I’m pretty sure his people have Caller I.D."

Information...political rhetoric

"I think you might need to start again."

"I go that extra mile!"

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

To attract a bigger audience, the world chess federation allow fans to distract an opponent when it's his move.

'He's been hiding out here for 20 years. Apparently, his buddies forgot to tell him the paintball tournament was over.'

Notoriously losing pieces, the Varns could only have family game night by putting together whatever they could find. 'Checkmate!' 'You sank my Battleship!' 'You didn't say 'UNO'!

"The team needs LEADERSHIP, anyone have a view on that?"

"You realize, of course, that I'll have to make a big show of having security escort you out."

'Floppo' lottery rebranding

What can I play?

'How fast can you hype?'

"We're looking for the kind of bad taste that will grab - but not appall."

"Not the most impressive strategic plan I've ever seen."

'We're losing the mid-morning market. Let's put a hamburger in a glazed donut and call it brunch.'

"I hear you've got quite a reputation with the girls around the office."

'With 5% spent on talent, 5% on production, and 90% on marketing...I smell WINNER!'

"This is super. I asked for super-duper."

Carlo Ancelotti

'When you do the article, is there any way that you can squeeze the factory into the picture?'

'The client loves your work. Cut everything except for their logo.'

"I'm not sure cuteness counts as a core competency? but hey if it gets hits, you're on."