Marketing Maverick Pillows

'Product diversification, I like that.'

'Hey! We've never tried a 'pity' strategy before...'

'We have to develop a new way to build our customer base. Antispam software has put a dent in our marketing strategy.'

"We need to start listening to our customers."

'That's your big marketing plan?'

Business Hierarchy: Research and Development, Manufacturing Division, and Advertising and Promotion.

"We need a better distribution system."

"Now we're passing by a great big sign urging us to buy sofas!"

Dear Company, I'm not interested in your product. Signed, Occupant.

'Well, the GOOD news is that the new software analysed hundreds of thousands of potential customers to identify any that would have genuine interest in the product...His name is Nigel and he lives with his mother in Barnsley.'

"Yeah, but what's the hook?"

'We need to target the rich and stupid.'

'Sorry, Gowp, but I'm rteplacing you as Head of Advertising.'

What's your exit strategy?

"Before we decide that TV is dead, can someone tell what digital marketing is?"

"With your voice and my marketing skills, we'll sell records by the million!"

'We're willing to offer you $50,000 if you'll run in the Boston Marathon wearing a shirt that reads 'Heart-Co pacemakers are number one!'

"Give a man a fish, you cut your throat. Teach a man to fish, you're a damn fool."

Rising Tide of Consumer Indifference.

'This will be your territory, Bruno...get busy marking it.'

'See anything in marketing?'

'My market doesn't understand me.'

Elevator Pitch

'So do you have any marketing strategies that don't involve 'Really Big Shoes'?'

Larry knew how to close a sale.

'Rather than do additional research, we've hired an ad agency to carpet bomb our competitors with negative ads.'

'Very business savvy, is Daisy.'

'We couldn't give away black-and-white TVs until we started advertising them as having 'non multi-color capability'.'

'And it was at this point we decided to try to put the toothpaste back in the tube.'

Houdini 2019

"Any new proposals?"

"You want the extended warranty for this disposal razor."

The Power of Advertising

"Time for damage control. We put our full marketing force behind these things before we found out they're beer bongs."

"Remember, Goodwin, it's a real jungle out there."