Food Marketing Pillows

Important Food Groups

"It's a nutritious synthetic protein that will be a sensation if we can sell it as a worthless snack."

"Remember the golden rule: more buzzwords, less real words."

"I'm going to bombard you with graphs until you agree with me."

"And need I remind you, the 'art of the deal' is the lifeblood of this company."

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

"So the plan is to fly everyone for free. But we'll charge $400.00 per bag."

'It's only a hunch, but I think everybody bought everything they needed, last time.'

"These projections don't make sparkles shoot out my ass."

"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"

'I think you are taking this elevator pitch way too literally'.

"I'm afraid 'It's a surprise', doesn't cut it as a growth strategy."

"After years of cartoon rejections, Bill stooped to trying a little shameless product placement."

'How fast can you hype?'

'I should not that the cherry and whipped cream were an afterthought created by our graphics dept.'

'Our product flooded the market... Before backing up a deluge of consumer complaints!'

Two children are running lemonade stands outside their home; one stand is more popular than the other.

"Maybe now, we could look at customer care'?"

Apples for sale

"And isn't it time we replaced the worn-out, meaningless cliches in our mission statement with some dazzlingly new meaningless cliches?"

'We want everyone to remember our name.'

"Now that I have everyone's attention..."

"So, I see you have a background in advertising..."

'This is a 'placebo' line. It serves no purpose but it makes us feel good.'

"I'm razzled, but not dazzled."

"Would you say that the sales projections in your 3 year plan are realistic?"

"Unfortunately, the consumer was not as demanding as we had hoped."

"So then the VP of Sales looks right at me and says 'Larry, what's going on? We don't have any traction in the market.' Like it's MY fault!"

Dressed for Success!

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6 Brothers Falafel

Lethal Presentation

"...but the big question is, does the competition know that we don't know what we don't know?"

Create some buzz!

'We haven't improved quality, but we've made it easier to return.'