Consumer Insights Explorer Pillows

The competition's customer vs our customer.

'I think I just had an epiphany. How do I make it go away?'

Day trading.

'I'm growing mini human brains from stem cells.'

'Lately my business instincts and intuitions have been on opposing sides.'

Our large economy size packet hasn't been selling...it's too big to carry home.

"Consumer confidence remains high as long as we keep them distracted buying stuff."

Graph to find your IQ

'I owe you an apology, Greffman -- Let's keep it that way.'

'And it comes with an accompanying dictionary.'

"We can't make the perfect product, but with a little luck and a lotta data, we can make the perfect customer."

Man struggling to carry a giant tv remote control with hundreds of channels.

"But sir, you may think you want underwear, but your internet consumer profile says you want a jet ski."

'Last quarter's sales figures were disappointing but don't be discouraged. Let's double our efforts and remember that it takes both sunshine and rain to make a rainbow.'

"For our market research, each package needs to be individually marked off and put over there."

'I'm afarid your son has all the classic elements of geekism,minus the technical expertise.'

Reading the Leaves.

"I think an IQ test would be more appropriate at this time."

"Give me insights on marketing to your age demographic...and I'll give you a bright shiny penny."

'The problem is I can't tell the difference between a deeply wise, intuitive nudge from the Universe and one of my own bone-headed ideas!'

'I am stunned by the sophistication of our consumer research.'

"Jacoby found a Starbucks."

"Any new proposals?"

'I'd like you to get rid of my pathetic delusions.'

'Our poll shows the typical advertising viewer is all 'targeted' out.'

'I forgot to ask her employment history -- I got bogged won in 'distinguishing personal characteristics.''

'Does it bother you that I'm a mouse, and that I can articulate?'

"I'm right because it feels right!"

"Having analysed the data we're pretty sure there will be a result, we just don't know what it might be."

Mensa Testing Centre