Brand Strategy Pillows

'It's a bit old.'

"Yes sorry. Apple, Orange, Blackberry and all the good fruits are taken."

"Ok, 'Pringles' is a good product name, we just need a USP. . ."

"Say what you will about Donald Trump, he's one helluva negotiator."

'I wouldn't say this wine's name is long, but it's continued on the bottle next to it.'

"So the plan is to fly everyone for free. But we'll charge $400.00 per bag."

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"

'We want everyone to remember our name.'

'As our new company logo, I'm not quite sure it's sending out the right message.'

Burger Queen: The Patriarchy is Dead.

BBC - Crisis Management, Damage Control and Liability Supervision.

'Let me see your portfolio of stolen ideas.'

'But you know I don't have brand loyalty for anyone but you!'

'Which sounds better: 'now with MORE XZ100' or 'now with LESS XZ100'?'

Pity vs. Bragging and Public Relations

US v.s. Tech Giants

'We've re-branded.'

'He's written some great slogans and some great labels, but he's never written a great coupon.'

Direct Marketing...

"It lost a little something in translation."

XYZ Inc, putting a folksy, human face on unfettered corporate greed for over 50 years.

The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof

"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."

'We have what might be a very good idea...'

"When we changed the company name, the stocks went through the roof!"

'It's perfect, but can we see it in white?'

CASA DE JOY PREMIUM TEQUILA STONE BISSETT DISTILLERY CONT. NET.1000 ML 40% ALC Vol.

Bob thinks his new neighbor may be bad for business.

"Earth – Love the brand, hate the owners."

"How's this for transparency: Our product isn't organic but our bullshit advertising it!"

Standard Life Aberdeen Rebrand

Target your message

"What's important is that we learn from what we must never admit happened."

Creative entrepreneur at work