Brand Builder Pillows

'As our new company logo, I'm not quite sure it's sending out the right message.'

'Most of our customer retention is through inertia.'

'On a positive note, the massive recalls do increase brand identification.'

"I see you had the foresight to like us on facebook."

Athletes today strive to build their own brand. That receiver needs to catch that pass and have a catchphrase.

The Social Media Expert

The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof

Franchising a program

"Our old advertising is passé, Filby. We need a new wrinkle."

Others' perceptions (which aren't always true)

"I'm in marketing. My motto is it's all in the packaging."

"We can't make the perfect product, but with a little luck and a lotta data, we can make the perfect customer."

Stuff. You don't have enough of it.

'I wouldn't say this wine's name is long, but it's continued on the bottle next to it.'

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

"So the plan is to fly everyone for free. But we'll charge $400.00 per bag."

"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"

'How fast can you hype?'

'We want everyone to remember our name.'

Burger Queen: The Patriarchy is Dead.

BBC - Crisis Management, Damage Control and Liability Supervision.

'Let me see your portfolio of stolen ideas.'

'But you know I don't have brand loyalty for anyone but you!'

"I can't decide. I'm having a brand identity crisis."

Pity vs. Bragging and Public Relations

'Which sounds better: 'now with MORE XZ100' or 'now with LESS XZ100'?'

US v.s. Tech Giants

'We've re-branded.'

'He's written some great slogans and some great labels, but he's never written a great coupon.'

Direct Marketing...

"It lost a little something in translation."

XYZ Inc, putting a folksy, human face on unfettered corporate greed for over 50 years.

"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."

'We have what might be a very good idea...'

"When we changed the company name, the stocks went through the roof!"