Brand Booster Pillows

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"

Create some buzz!

'Let me see your portfolio of stolen ideas.'

"I can't decide. I'm having a brand identity crisis."

US v.s. Tech Giants

'We've re-branded.'

'He's written some great slogans and some great labels, but he's never written a great coupon.'

'Have you no common scents?!'

The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof

Stuff: You Don't Really Need But Still Don't Have.

"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."

"When we changed the company name, the stocks went through the roof!"

"Earth – Love the brand, hate the owners."

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Some scents are nonsense.

"I'm spending more time promoting myself than I am being myself."

'Floppo' lottery rebranding

Gerald Ratner's return

"I know R&D feels that the product warrants at least two 'really'."

Man with dollar sign on his t-shirt.

'We're losing the mid-morning market. Let's put a hamburger in a glazed donut and call it brunch.'

"I must say Jeff, there's something about your personal brand that I find refreshing."

'My long-range goal is to turn pro and lead the league in product endorsements.'

SupermarketAwful Market.

Others' perceptions (which aren't always true)

"I've got a great idea! By adding the words "and associates" to my business name, no one will every suspect I'm really just one person with a phone and a web site working out of my bedroom!"

'Our company needs a tougher image. So from here on out we'll answer the phone with the greeting, 'what the hell do you want?!'

"Right, I think I'll call it fire, now I just need to work out how to monetise it

Elon Musk Ditches Twitter Logo

"Maybe we'd do better if we called ourselves 'baristas'."