
"There's no such thing as 'bad publicity'." "All traffic is good traffic."
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"There's no such thing as 'bad publicity'." "All traffic is good traffic."
"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"
US v.s. Tech Giants
'Have you no common scents?!'
Stuff: You Don't Really Need But Still Don't Have.
"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."
Some scents are nonsense.
Standard Life Aberdeen Rebrand
CASA DE JOY PREMIUM TEQUILA STONE BISSETT DISTILLERY CONT. NET.1000 ML 40% ALC Vol.
'Floppo' lottery rebranding
Gerald Ratner's return
"I know R&D feels that the product warrants at least two 'really'."
At the printers - "Business is booming I need 6 more business cards, ASAP."
'For my latest line, I bought clothes at Target and then changed the label,'
SupermarketAwful Market.
"I've got a great idea! By adding the words "and associates" to my business name, no one will every suspect I'm really just one person with a phone and a web site working out of my bedroom!"
"Maybe we'd do better if we called ourselves 'baristas'."
"Charles has offered his personal image for us to project as our corporate image."
"Try thinking like a different brand."
"Didn't you get the memo? The boss said he was bringing in some experts to help with the company's rebranding."
"Our branding lacks that certain sense of timeless gravitas. Can we have it iconosized?"
Our New Slogan: Make Money.
"I believe in consistent branding."
Turning 'Raw Hype' Into 'Pure Hype'
Whatever works for you.
The Bargain Brand
"In the marketplace of ideas, we may not have the best ideas, but we have the best marketing."
Elon Musk upset that 'X'is still referred to as 'Twitteer'.
'It's not really rsutling, it's rebranding."
"I can't wait to see our new ad campaign. Wait, don't tell me...it's NEW and IMPROVED!"
We're polishing our brand.
Sports Sponsorship "What do you mean he lost?"
"P.J. is right. 'Rock solid financial product' does sound better than 'contrived get rich quick scheme.'"
A cat spells out Google in its litter box.
"Advertising is a simple business, Nathan. Always remember that less is more, except, of course, for those situations where less is actually less."
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