Victory Seekers Mugs

"That's the game- somebody gets emasculated."

'...winning coxless four...'

Butterfly Woman

"England losing from a penalty shootout again!"

Boom

Gymnasts falling off the winners pedestal.

"I'm returning home triumphant - do you need me to pick anything up?"

Gary Basks in the glow of a fifteen-minute window with no empty cardboard boxes in the house.

Strive to win!

First Prize!

First past the post.

Happy Champion

'I win!'

Sports Memorabilia: Help wanted-losers need not apply.

Sports Fan - Whoever's Winning

Triumphant mouse posing like Perseus holding aloft Medusa's head.

Bradley Wiggins

'We're in a hurry.'

"It took a lot of hard work to get here, but it was all worth it in the end."

"I've been trying to apply that 'forgive and forget' principle..."

Tour de France champ Fausto Coppi

Pride - from The Seven Deadly Sins.

'This was to have been Hillary's greatest moment...'

The weight of winning gold.

"What's next?"

'It's a great country kid, anyone can grow up to be security to the president.'

Metaphors.

'Whoever said 'taking part is better than winning' was certainly a loser...'

"Can't they compromise and sell candy apples?"

'These are great seats, Kenny'

Champion.

F1 drivers saluting a checkered flag

Winning athlete collapsed on podium.

"Well, sure I'd like to instill the values of hard work and discipline, but that takes hard work and discipline."

'Do you have any oranges?'