Pr Wizard Mugs

'Get me some shares in public opinion.'

"Nowadays we call it 'media management.' Not a 'payoff'."

'He's a media consultant. He came with the multimedia software package.'

'Between you and me, it's a public relations move. I fire you, then bring you back as a consultant.'

'...and if your recognition factor begins to slip, sirens will go off in seven critical media centers.'

'For P.R. purposes, let's use the phrase, 'uncanny luck' rather than 'dumb luck'.'

"National security adviser"

Library - Political Science section - 'What to do until the spin doctor comes'

Target your customer.

"I was going to have my people call his people, but I’m pretty sure his people have Caller I.D."

"I go that extra mile!"

Information...political rhetoric

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'This merger will cut jobs 40%, reduce salaries 30% and increase the work hours 25%. Your job is to make this look like the best thing that ever happened to our employees.'

'Floppo' lottery rebranding

"You realize, of course, that I'll have to make a big show of having security escort you out."

Traffic Management Strategic Group

"Your press kit said you were lots of fun."

'I haven't spent a day in jail since I got rid of my lawyer and hired a spinmeister.'

'That's the new guy. He writes our 'shuck-and-jive' press releases.'

UBLIC RELATIONS IN CASE OF EMERGENCY BREAK GLASS

'How fast can you hype?'

'Get me public relations!'

Advertising and PR Agency: 'I'm able to spin at 60 words per minute, hype at 50 words and distort at 45 words.'

'We're losing the mid-morning market. Let's put a hamburger in a glazed donut and call it brunch.'

"I hear you've got quite a reputation with the girls around the office."

'When you do the article, is there any way that you can squeeze the factory into the picture?'

"Now the first thing you have to do is to get a client's attention."

'This next part is important. Can you say, ‘putting people before profits' - three times fast - without laughing?'

"I'm not sure cuteness counts as a core competency? but hey if it gets hits, you're on."

'Ick! -- I'd never vote for anybody with hair like THAT!'

'The client loves your work. Cut everything except for their logo.'

'Why should I vote for a two-bit lame-brained nobody, when i could vote for a two-bit lamb-brained somebody with 'name recognition'?'

"There sits the unvarnished truth. Now, how shall we interpret it to our advantage?"

'In our press release, stress that our strategic focus will be on solving society's problems. This is code for making a bundle of money.'