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"First, we tell everybody that you're in rehab. I'll take it from there."

'I hate to let you go, but I can't afford an astrologer AND a spin doctor.'

"We need a new image. . ."

The Future: "Sorry, but I have to show you an ad now."

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

'How fast can you hype?'

"I'm off to the gym, where my private self and my public self converge."

"National security adviser"

Royal Mail boss to become ITV boss.

Create some buzz!

"Excellent, excellent. A fine blend of truths, half-truths, and blatant falsehoods."

"...And do you Sean Spicer take Kelly Anne Conway..." "The marriage of alternative facts"

'Fred, I want you to sanitize this, punch it up, dumb it down, leak it to the media and then be fully prepared to deny it!'

"Technically he's a zombie but we'll market him as a hybrid."

Public Relations: Reputations cleaned and repaired

Library - Political Science section - 'What to do until the spin doctor comes'

Pity vs. Bragging and Public Relations

Target your customer.

"I was going to have my people call his people, but I’m pretty sure his people have Caller I.D."

Benedict & Associates: Communication Strategies, Lobbying. . .

A political promise is intended to be a golden egg...Which is kept in a pork barrel and after an election...Hatches into a dead duck before...it turns invisible so it can quietly vanish.

'Okay, okay, be patient!'

"Here comes a client I must speak to. Excuse me while I slip into some jargon."

Information...political rhetoric

"I go that extra mile!"

Enterpe, Terpsichore, Calliope, and Bernie, their agent.

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'This one is for keeping 'On Message' in the spin wars.'

'This rift between you and Dr. Voight has become a chasm.'

'Everyone distrusts spin. . . so let's go back to old-fashioned lying.'

GOP exaggerating scale of immigration, inflation and crime rates

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