Pr Representative Gifts

"Now go to the comment box under your picture and type, 'No matter what you've been hearing, I'm really a very nice person.' "

'How fast can you hype?'

Apart from your mother, who else thinks you're doing a good job as Chairman of the company?

"National security adviser"

'Fred, I want you to sanitize this, punch it up, dumb it down, leak it to the media and then be fully prepared to deny it!'

Library - Political Science section - 'What to do until the spin doctor comes'

There's a crew here from 60 minutes and they're coming this way.

Target your customer.

"I was going to have my people call his people, but I’m pretty sure his people have Caller I.D."

Information...political rhetoric

"I go that extra mile!"

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'This one is for keeping 'On Message' in the spin wars.'

"Commandments aren't really selling these days. However, we're willing to consider self-help tips or personal improvement ideas."

'This merger will cut jobs 40%, reduce salaries 30% and increase the work hours 25%. Your job is to make this look like the best thing that ever happened to our employees.'

"You realize, of course, that I'll have to make a big show of having security escort you out."

'Floppo' lottery rebranding

'How fast can you hype?'

'That's the new guy. He writes our 'shuck-and-jive' press releases.'

UBLIC RELATIONS IN CASE OF EMERGENCY BREAK GLASS

"Your press kit said you were lots of fun."

'Get me public relations!'

Advertising and PR Agency: 'I'm able to spin at 60 words per minute, hype at 50 words and distort at 45 words.'

'We're losing the mid-morning market. Let's put a hamburger in a glazed donut and call it brunch.'

"I hear you've got quite a reputation with the girls around the office."

'Get me some shares in public opinion.'

"Remember, Mort: Courage isn't the absence of fear. Courage is remaining media-savvy in the face of fear!"

'When you do the article, is there any way that you can squeeze the factory into the picture?'

"Remember, Katie, genius is 10% inspiration and 80% media manipulation."

'The client loves your work. Cut everything except for their logo.'

"I'm not sure cuteness counts as a core competency? but hey if it gets hits, you're on."

'Why should I vote for a two-bit lame-brained nobody, when i could vote for a two-bit lamb-brained somebody with 'name recognition'?'

'Ick! -- I'd never vote for anybody with hair like THAT!'

'He's a media consultant. He came with the multimedia software package.'

'This next part is important. Can you say, ‘putting people before profits' - three times fast - without laughing?'