Branding Wizard Pillows

'So, Bob, we've decided to do some rebranding!'

'My fan focus groups indicate that I should show more of my legs.'

"He's rebreanded himself."

"Eye of Newt Soup just won't sell, let's call it Scotch Broth."

'As our new company logo, I'm not quite sure it's sending out the right message.'

"I'll have you know that, '#dirtylitterbox' is trending on Twitter."

'It's perfect, but can we see it in white?'

Standard Life Aberdeen Rebrand

"Earth – Love the brand, hate the owners."

Final words on gravestones.

"Sales are up 38% since the name change."

Man with dollar sign on his t-shirt.

At the printers - "Business is booming I need 6 more business cards, ASAP."

"I must say Jeff, there's something about your personal brand that I find refreshing."

"Charles has offered his personal image for us to project as our corporate image."

A bar selling 'crafty' beer is more popular than a bar selling 'craft' beer.

"Now the first thing you have to do is to get a client's attention."

'The client loves your work. Cut everything except for their logo.'

The Acme Agency: Dedicated to life, liberty and the pursuit of media exposure.

'I found this sales plan from 1977 ...'

'You may have three mergers.'

'It's amazing! I'm a magician! I can make a weekly wage disappear in four hours!'

"Any ideas on how to convince the public that we're cute?"

"I believe in consistent branding."

The Bargain Brand

"First, we tell everybody that you're in rehab. I'll take it from there."

"The board told us it helps brand us as a team."

"After six weeks of camping out here to observe our operations, the design firm has created a new logo. It's our company's name in blue lower-case letters."

"I'd like you to meet our director of scratch-and-sniff advertising."

"Oh, it's not just the sign. Everything here is set in Comic Sans."

We're polishing our brand.

How judicious you are/How thin you spread it

'I'd add 'UK' to your name and do it in big red letters...that'll be £15,000.'

'... And for $50 more, this is the same basketball shoe in a turbo model.'

'The incorporation of the name of Cit-Bolon-Turn the God of Healing into your logo will resonate with everyone who has even the faintest knowledge of Mayan religious nomenclature!'