Branding Wizard Pillows

'So, Bob, we've decided to do some rebranding!'

'My fan focus groups indicate that I should show more of my legs.'

"He's rebreanded himself."

"Eye of Newt Soup just won't sell, let's call it Scotch Broth."

"Earth – Love the brand, hate the owners."

Final words on gravestones.

"Sales are up 38% since the name change."

Man with dollar sign on his t-shirt.

At the printers - "Business is booming I need 6 more business cards, ASAP."

"I must say Jeff, there's something about your personal brand that I find refreshing."

'I found this sales plan from 1977 ...'

The Acme Agency: Dedicated to life, liberty and the pursuit of media exposure.

'The client loves your work. Cut everything except for their logo.'

'It's amazing! I'm a magician! I can make a weekly wage disappear in four hours!'

'You may have three mergers.'

"Charles has offered his personal image for us to project as our corporate image."

"Now the first thing you have to do is to get a client's attention."

"Any ideas on how to convince the public that we're cute?"

"I believe in consistent branding."

"First, we tell everybody that you're in rehab. I'll take it from there."

The Bargain Brand

How judicious you are/How thin you spread it

"After six weeks of camping out here to observe our operations, the design firm has created a new logo. It's our company's name in blue lower-case letters."

We're polishing our brand.

'I'd add 'UK' to your name and do it in big red letters...that'll be £15,000.'

'Henderson, Sir - marketing.'

"What I want from you, is a big budget event with a low budget, budget."

"Oh, it's not just the sign. Everything here is set in Comic Sans."

Book: Lies, Damned Lies and Marketing. . . The World's Best-Selling Book. . . Ever!

"The board told us it helps brand us as a team."

"I'd like you to meet our director of scratch-and-sniff advertising."

'... And for $50 more, this is the same basketball shoe in a turbo model.'

'The incorporation of the name of Cit-Bolon-Turn the God of Healing into your logo will resonate with everyone who has even the faintest knowledge of Mayan religious nomenclature!'