Brand Specialist Gifts

Check out my new designer shades. $175? Mine look identical and I got 'em for $6 at the gas station. Identical? Ha! Hardly. Oh really? We'll see about that. Bring in the professional! Dear Reader, Today we introduce a new super hero: The Brand Name Differentiator! Using regular vision, he fearlessly saves everyday consumers. Hmm. Uh huh. I see. BD. Ordinary citizens, I declare a difference! Ah ha! these are more expensive. Oh, go stop a train with your face or something. Mr. Super-hero – are the

"So the plan is to fly everyone for free. But we'll charge $400.00 per bag."

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"

'How fast can you hype?'

'We want everyone to remember our name.'

'As our new company logo, I'm not quite sure it's sending out the right message.'

Create some buzz!

Burger Queen: The Patriarchy is Dead.

BBC - Crisis Management, Damage Control and Liability Supervision.

'Let me see your portfolio of stolen ideas.'

'But you know I don't have brand loyalty for anyone but you!'

"I can't decide. I'm having a brand identity crisis."

Pity vs. Bragging and Public Relations

'Which sounds better: 'now with MORE XZ100' or 'now with LESS XZ100'?'

'We've re-branded.'

'He's written some great slogans and some great labels, but he's never written a great coupon.'

Direct Marketing...

XYZ Inc, putting a folksy, human face on unfettered corporate greed for over 50 years.

"It lost a little something in translation."

The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof

"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."

'We have what might be a very good idea...'

"When we changed the company name, the stocks went through the roof!"

'It's perfect, but can we see it in white?'

Standard Life Aberdeen Rebrand

CASA DE JOY PREMIUM TEQUILA STONE BISSETT DISTILLERY CONT. NET.1000 ML 40% ALC Vol.

"How's this for transparency: Our product isn't organic but our bullshit advertising it!"

"Earth – Love the brand, hate the owners."

"That's our new church mascot."

Target your message

"What's important is that we learn from what we must never admit happened."

"I'm spending more time promoting myself than I am being myself."

'We have a P-O-P display for our new perfume. Can we move the beef jerky down a smidge?'

Mountain Tops Incorporated