
"It sort of makes you stop and think, doesn't it."
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"It sort of makes you stop and think, doesn't it."
Great Poets of Catalogdom
'...but do not take Clynkovix if you are already taking any other drug with a ridiculous name.'
"So let's roll up our sleeves and show that America still builds the world's greatest advertising."
'Quick, Ted, get that one down on paper before you forget it.'
'It's so new we don't know what it does, but nobody else has it so we're selling the hell out of it.'
Good start. Needs more gibberish.
"Now, that's product placement!"
'As our new company logo, I'm not quite sure it's sending out the right message.'
Cutting corners can cost money.
Advertising campaign before product development
"Come in, Timpson. I'd love to hear your opinions of the new marketing strategy - so long as they don't clash with mine."
"...so today you'll be vaccinating Jenny against measles, mumps and child-targeted television commercials."
'So, Bob, we've decided to do some rebranding!'
'To tell you the truth, I don't think the average consumer will notice. Run with it.'
"We produce an inferior line of goods. That's why we're looking for a real first class marketing man."
"The Box is bigger, the contents smaller, increased the price and called it improved."
"Three wishes? Dream on. That was in the heady days before venture capital and advertising revenue disappeared."
Office meeting, "I think your advertising concept is stupid, exploitative, and offensive. It's going to make us a fortune."
Sugar Co - "We could advertise it as 100% salt free."
'Yes, it IS a powerful message....but we're selling dental floss.'
Watch this space.
"The improvement is the higher price."
Advertising Agency - "...Fooling some of the people all of the time is damn hard work."
"Well, for this amount we could do you a nice word-of-mouth campaign!"
'I'm sure they make it up in volume.'
"Then he slammed the door on me!" "Not the closing you were hoping for."
"Please, Dad, can I keep him? He's quiet, doesn't eat much, and he's worth millions in endorsement deals!"
'I like to think our false and deceptive advertising is falser and more deceptive than anyone else's false and deceptive advertising.'
Business Hierarchy: Research and Development, Manufacturing Division, and Advertising and Promotion.
Advertising Agency - "What we need is a catchy slogan, something to hide the facts."
"You'll fins some mints on the pillow, polishing our brand."
'Here's a composite of our target consumer.'
Free Lunch - $10.
"This one."
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