Product Development Pillows

"I'm not doubting that it does the job well. All I'm saying is that it might be a little more than is actually necessary."

Advertising campaign before product development

'We need a bit more science in our market surveys.'

Tissue factory: 'Forget about softness. Tests show we could triple sales if we add pepper.'

"We can't say 'new and improved' until we come up with a product."

'The way I see it, we only have two choices, we either improve the quality of our product or we hire some really great sales people.'

Profits "...I suppose we could try and improve the product."

"Look the competition has a big, stupid product. We need a big, stupid product of our own, and we need it now!"

"Our new idea is really big."

'It has everything... I love it!'

'Would it be more economical for them to develop their own comparable product, or steal the competition's formulae and fight it out in the courts?'

'The quality controller has tested our latest product - he'll be out of the hospital in a few weeks...'

Boss about employee: 'He has a spark of genius, but he also has ignition problems.'

"It seems like a good idea, but is it scalable?"

"We're going to spend £5M to put over the message that our product is so good it sells itself!"

'Yessir! That's what I want to see around our company - innovation and the bravery to do things different!'

'We need a product line that will stimulate our profit line.'

'We need to come up with an amazing idea whose time has come!'

'It's been fully tested to withstand lawsuits.'

Sales Research shows it's too big for them to carry home, sir.

"We've all done our part, but now our fate rests in the hands of a higher power: Marketing."

"Hey, look at this. After only a month, the idea that we spend the last two years developing has attracted $10 on Kickstarter."

'I believe this produce will appeal to both hunters and gatherers.'

"Look, the product is okay; what it lacks is a compelling narrative."

'Wow, you're really good at your job! Keep up the good work, Harris.'

"Talk about pressure, they've already purchased the 'new & improved' labels."

"Apart from invented a time machine and go back to 1998, does anybody have any other ideas?"

"Nice work! Combining artificial intelligence and voice capabilities, we finally we have a product that can actually sell itself."

'If this doesn't work, we could go with 'New and Imroved! Contains No X-200'.'

'Anything new on your roller coaster design?'

'His last breakthrough came in a dream.'

'Harold and I have been working on it for two years. . . It's a travel pillow that's the same size as a normal pillow.'

The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof

'Now that we've discovered a great new laundry detergent, let's try to discover an appropriate price point.'

"I know R&D feels that the product warrants at least two 'really'."