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"Well, for this amount we could do you a nice word-of-mouth campaign!"

Apart from your mother, who else thinks you're doing a good job as Chairman of the company?

"National security adviser"

'Fred, I want you to sanitize this, punch it up, dumb it down, leak it to the media and then be fully prepared to deny it!'

Library - Political Science section - 'What to do until the spin doctor comes'

There's a crew here from 60 minutes and they're coming this way.

"I was going to have my people call his people, but I’m pretty sure his people have Caller I.D."

Information...political rhetoric

'This one is for keeping 'On Message' in the spin wars.'

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'This merger will cut jobs 40%, reduce salaries 30% and increase the work hours 25%. Your job is to make this look like the best thing that ever happened to our employees.'

Corporate Whore.

'How fast can you hype?'

'That's the new guy. He writes our 'shuck-and-jive' press releases.'

"Your press kit said you were lots of fun."

'Get me public relations!'

Advertising and PR Agency: 'I'm able to spin at 60 words per minute, hype at 50 words and distort at 45 words.'

"I hear you've got quite a reputation with the girls around the office."

'Get me some shares in public opinion.'

"Remember, Mort: Courage isn't the absence of fear. Courage is remaining media-savvy in the face of fear!"

'Why should I vote for a two-bit lame-brained nobody, when i could vote for a two-bit lamb-brained somebody with 'name recognition'?'

'For P.R. purposes, let's use the phrase, 'uncanny luck' rather than 'dumb luck'.'

"I'm not sure cuteness counts as a core competency? but hey if it gets hits, you're on."

'He's a media consultant. He came with the multimedia software package.'

'The client loves your work. Cut everything except for their logo.'

"There sits the unvarnished truth. Now, how shall we interpret it to our advantage?"

"First, we tell everybody that you're in rehab. I'll take it from there."

Public Relations 101: Today's Lecture: 'Weapons of mass deception.'

"I think you'd make a persuasive salesman."

Media Darling.

Man chasing microphone.

Sports Sponsorship "What do you mean he lost?"

'Take me to see Max Clifford'

"I work in PR where I provide a dynamic and highly effective bespoke service that can work for you and blah blah blah ..."

'We need to change our marketing strategy.'