Media Relations Expert Prints

"Here is the campaign strategy and here are the after-the-fact excuses."

'We've decided that it would be wise, from a public relations angle, to dissolve the corporation and form a cult.'

Global Public Relations - doorbell reads, press to impress.

The Future: "Sorry, but I have to show you an ad now."

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

'How fast can you hype?'

Squeezing the Free Press.

"I'm off to the gym, where my private self and my public self converge."

"National security adviser"

Royal Mail boss to become ITV boss.

Create some buzz!

"Excellent, excellent. A fine blend of truths, half-truths, and blatant falsehoods."

"...And do you Sean Spicer take Kelly Anne Conway..." "The marriage of alternative facts"

'Fred, I want you to sanitize this, punch it up, dumb it down, leak it to the media and then be fully prepared to deny it!'

"Technically he's a zombie but we'll market him as a hybrid."

Signs: Sales, Profit and Media coverage.

Pity vs. Bragging and Public Relations

Public Relations: Reputations cleaned and repaired

Library - Political Science section - 'What to do until the spin doctor comes'

A political promise is intended to be a golden egg...Which is kept in a pork barrel and after an election...Hatches into a dead duck before...it turns invisible so it can quietly vanish.

Benedict & Associates: Communication Strategies, Lobbying. . .

'Okay, okay, be patient!'

"Here comes a client I must speak to. Excuse me while I slip into some jargon."

Enterpe, Terpsichore, Calliope, and Bernie, their agent.

'This one is for keeping 'On Message' in the spin wars.'

'This rift between you and Dr. Voight has become a chasm.'

'Everyone distrusts spin. . . so let's go back to old-fashioned lying.'

GOP exaggerating scale of immigration, inflation and crime rates

"Twitter is back! Hurry, hurry, get yer free speech here!"

Target your message

"Allow me to respond to your question with a question of my own that I can answer."

'This merger will cut jobs 40%, reduce salaries 30% and increase the work hours 25%. Your job is to make this look like the best thing that ever happened to our employees.'

"What's important is that we learn from what we must never admit happened."

"The Box is bigger, the contents smaller, increased the price and called it improved."