Interview Maverick Prints

'Are you sure this isn't a dead end job?'

'Tomorrow's special is fish, so wear the flounder suit.'

'As I see it, our choices are 'no' and 'hell no'.'

'I want ideas so bold, so wildly innovative, so undeniably brilliant that they retain a shred of originality after everyone picks them to pieces.'

Elevator Pitch

"I actually saw ten gay characters on television this week—which almost balanced out the 2,174 straight characters I saw."

Targets.

'Can't he ever use a different kind of chart?'

'I sometimes wonder if these endless meetings accomplish anything.'

"He's not sleeping. He always dims his display while downloading data."

"We need to sue, claiming free speech is being violated by remotes with fast forward buttons."

"How's this for transparency: Our product isn't organic but our bullshit advertising it!"

"Every now and then, I find myself in a room filled with people who are wrong."

Gene Therapy

"Since I am chairman, it behooves me to go first. 'What I Did Over My Summer Vacation,' by Wilson Rupert Hewes."

'Who wants the talking stick?'

Corporate Recruiters, Inc. makes a HUGE mistake hauling up its drift net in full view of a Greenpeace International office.

"Did you ask the client about product placement?"

"Dangnabit, Wilson! Where's that big campfire I asked for?"

"We must kill this initiative, so let's mainstream it."

"I liked it better when you used gobbledygook."

"Who ordered the bravest tuna on all the seven seas, anointed with the spice of faraway lands, on wheat toast?"

"Anything goes today: I want this to be a free and open discussion of my entrenched positions."

'We need to target the rich and stupid.'

Employee attending a breakfast meeting in his pyjamas.

'My market doesn't understand me.'

"My mommy suggested I try a different advertising approach."

'Lucky for us, there's a sucker born every minute.'

'It's an emergency, Doctor. The vitamin company needs an endorsement.'

"I think I know what your problem is. Not enough PR."

Interview.

Smoke and Mirrors: Harold couldn't work out why his new store wasn't getting any customers.

'Our company needs a tougher image. So from here on out we'll answer the phone with the greeting, 'what the hell do you want?!'

'We couldn't give away black-and-white TVs until we started advertising them as having 'non multi-color capability'.'

You trip on it, you buy it.