Branding Critic Prints

Why Mr T's Information Technology Company Failed

'I wouldn't say this wine's name is long, but it's continued on the bottle next to it.'

"There's no such thing as 'bad publicity'." "All traffic is good traffic."

"The leadership team wants a catchy acronym for a new social media app they're calling Functional Applied Relationship Tracker. Any suggestions?"

'We want everyone to remember our name.'

'As our new company logo, I'm not quite sure it's sending out the right message.'

"Would anyone like to question my downsizing proposal?"

'Let me see your portfolio of stolen ideas.'

"Well, either you're hopelessly optimistic or hopelessly short-sighted."

'Which sounds better: 'now with MORE XZ100' or 'now with LESS XZ100'?'

US v.s. Tech Giants

"In a further effort to increase profits, control costs and satisfy shareholders, we've decided to steal stuff."

'We've re-branded.'

'He's written some great slogans and some great labels, but he's never written a great coupon.'

"It lost a little something in translation."

The bad news is our boxer shorts are still bursting into flames. The good news is our brand recognition is through the roof

Coming Soon! More Stuff You Could Live Without!

"I believe it took a team of twenty five, working six months at a cost of �250, 000 to come up with that."

'We have what might be a very good idea...'

"When we changed the company name, the stocks went through the roof!"

You can fool some of the people all of the time - "Send in some of the people, Dorothy."

'It's perfect, but can we see it in white?'

Bob thinks his new neighbor may be bad for business.

"Earth – Love the brand, hate the owners."

Standard Life Aberdeen Rebrand

Creative entrepreneur at work

'We have a P-O-P display for our new perfume. Can we move the beef jerky down a smidge?'

Mountain Tops Incorporated

'Floppo' lottery rebranding

"You realize, of course, that I'll have to make a big show of having security escort you out."

'The bad news is that our company is bankrupt. The good news is that we're only morally bankrupt.'

Final words on gravestones.

Gerald Ratner's return

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